Our Goal
Appliances break down faster and are often thrown away. Sustainable alternatives are usually expensive, so many households keep using old, inefficient machines — increasing their environmental impact.
The European Union and the Dutch government aim for a fully circular economy by 2050. That means smarter use of resources, longer product lifespans, and more conscious consumption.
Homie takes it a step further. In collaboration with manufacturers, we’ve developed our own energy-efficient and affordable appliances. With our Homies, we make sustainable machines like washing machines accessible to everyone. Good for the planet and your wallet.
Why Homie
Homie was founded with one question in mind: how can we encourage more sustainable use of household appliances?
Homie contributes to a circular economy by offering appliances as a service (Product-as-a-Service) and by promoting energy-efficient use. The end user rents the appliance, while Homie remains the owner and responsible for its upkeep.
This means you never have to buy an appliance again. It encourages mindful use, drives manufacturers to design longer-lasting products, and helps reduce both energy consumption and CO₂ emissions — all while extending the lifespan of every appliance.
Our impact
Many people don’t realize it, but the biggest environmental impact of a washing machine comes from how it’s used. That’s why we provide insight into your energy use and encourage more efficient habits.
For example, choose a cold or ECO program and you’ll pay less than for hot, energy-heavy washes. This way, we make sustainable laundry easy and affordable.
Social
Homie also provides its appliances to people who are having a hard time, because we believe that clean clothes should be available to everyone. We donate washing machines to the Ontmoeting foundation. The Ontmoeting foundation was founded in 1988 in Rotterdam and helps people who are stuck to stand on their own feet again.
Our history
Homie was founded in 2018 by Dr. Nancy Bocken, Hidde-Jan Lemstra, and Colin Bom. What began as a sustainable initiative with a full pay-per-use model has grown into a subscription service for household appliances. Today, over 6,500 people use Homie — and we’re continuing to grow steadily.
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