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We provide our washers and dryers as a service by means of a Pay-Per-Use model. Homie users pay per wash at Home. Discover how our Pay-Per-Use concept works and how we stimulate sustainable washing behavior.


The origin

Homie originated from academic research at the Technical University in Delft. The starting point for this research: how can we stimulate sustainable usage of home appliances? We developed a tracker with which we can provide insight into washing behaviour. This way Homie users can see exactly which programmes they have run. A pilot in 2017 in the Rotterdam and Delft regions proved that the ‘pay-per-use’ concept results in more sustainable washing behaviour; fewer washes and at lower temperatures.

Read the study
Animation sustainable washing behavior

In practice

How it works

Washing prices vary by programme. Energy-efficient programs are cheaper than less energy-efficient programs. For example, you pay more for a 60°C wash program than for a 20°C wash. When using the ECO-mode you pay another 15 or 25 cents less. The minimum washing credit of €13.99 is based on the average Dutch household of 2.1 people with approximately 15 washes per month. For larger households that wash more often, we offer a more a sustainable and larger machine for €22.99 washing credit per month including 25 washes.

Appliances and prices
washing machine control panel eco button programme

Circular economy

Our impact

Homie users contribute to reducing energy in the use phase of the product lifecycle. Our study shows that Homie users are able to reduce their own energy consumption for washing by up to 25%. In addition, Homie makes appliances last longer through repairs and maintenance. Young appliances are refurbished and afterwards reused.

Homie takes your old appliances back and have it recycled.  Homie’s business model is inspired by research by co-founder Prof. Nancy Bocken, professor of sustainable business practices. Nancy Bocken studies how companies can make their business models more sustainable and circular.

Circular economy narrowing slowing closing resource loops

Insight in washing behaviour

The Homie app

In the Homie app, users keep control over their washing credit and see exactly which washes they have run. Homie users also receive an email after each wash and sustainability tips on a monthly basis.


More about the app
Homie Pay per Use app available in Appstore and Google Playstore

Do you need more advice?

Do you need more advice?